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Dirty Secrets of the Beauty Industry, Part 1: Skinveda's Founder Tells Her Story
We asked some of the founders of our Indie brands to reveal a “Dirty Secret” of the conventional beauty industry – and tell us how it motivated them to make a difference.
Dirty Secrets of the Beauty Industry – Part 1: Shilpi of Skinveda
When you’re Principal Scientist at some of the largest commercial beauty brands as Shilpi was for over 18 years, you don’t miss much about how items are produced and brought to market:
"Most decisions [by large commercial beauty firms] are made based on commerce – it's all about adding a drop of that and a drop of this to bulk up the ingredient deck. When we talk about 'mass beauty', the word 'mass' is indicative of the fact that you are non-selective ...."
"I chose to start my own practice as an ethical cosmetic formulator and a brand that was solely performance-based using the highest quality plant-based ingredients that mimicked the chemistry of their synthetic lab-produced counterparts."
"As a scientist and an entrepreneur with experience in cosmetics formulation, pharmaceutical drug development and plant-based science, I have the advantage of lookimg at all sides of a formulation."
"I believe in 'Less is More' ... add a few high quality ingredients in the right amounts in synergy and customized to each individual’s skin as well as mind-body constitution."
Why is your skin always changing and how does stress (environmental and emotional) play a role on your skin health?
Summer is officially here
Did you know Skinveda BB Tinted Physical Sunscreen is broad spectrum SPF 50+ with Zinc Oxide and Titanium Dioxide and has a peptide for helping even out skin tone, reduction of melasma and age spots.
While we know Vitamin D is really important for us, but sun protection is even more important. A good sun protection should be atleast SPF 30. The highest SPF allowed is SPF 50+. This tinted moisturizer primes, protects and moisturizes and is enriched with safflower oleosomes for an effective delivery system of actives. It has color matching technology that matches all skin tones.
