SKINVEDA

Our Ethos

Skinveda simply translates to “The Science of Skin” where “veda” means knowledge or science. Before we begin to introduce Skinveda, we have to first dig down deep into its roots. Based on the principles of Ayurveda where Ayus (Long Life) + Veda (Knowledge or Science) = Knowledge or Science of Longevity in Sanskrit (the ancient language spoken in India by scholars). Ayurveda is a 5,000 year old medicine considered by many scholars to be the oldest healing science, it originated in India and is more relevant now in our present day modern life where stress is the new norm.

According to Ayurveda, we can all achieve optimum health if we have a balance between our mind, body, and inner self or soul. As defined by the Global Wellness Institute (GWI), in line with the World Health Organization’s definition of health, wellness is: “a state of complete physical, mental and social well-being.” This is unlike the way modern medicine approach is - Absence of disease equals good health. The root causes of imbalances in our lifestyle that lead to problems later in life, can be addressed by knowing our current state of balance or “vikriti”. If there are any lingering imbalances after removing the root cause, balance can be attained by using opposites. For example, if it is winter season and body is feeling cold, you treat it with warm foods and warm clothes. It is simple approach, yet we are unable to listen to our body ques. We are distracted all the time and this is where Ayurveda comes into place.

There are three distinct energies or dosha – vata, pitta, kapha. They are the essential building blocks for all forms of life and are composed of the five elements - air, space, water, fire and earth. A combination of these elements makes up the three doshas. Just like we have a unique DNA, we all are born with a unique combination of these elements (or prakriti). Our dosha changes continuously in reference to external factors like the environment we live in, our lifestyle, the food we eat, our social and mental health. This leads to imbalances and health issues. By knowing our current state of health, and following the diet that is right for our dosha, doing the exercises and sleeping at the right time, we can get back to our homeostasis.

Skin is the largest organ! Skin is like a sponge and is affected by our inner health. Stress can affect your whole body, including your skin, hair, and nails. Your emotions have a powerful effect on your skin. Since stress is a part of life, what matters is how you handle it. Stress causes a chemical response in your body that makes skin more sensitive and reactive. It can also make it harder for skin problems to heal.

You may have noticed that when you are stressed, you break out more? This is because stress causes your body to produce cortisol and other hormones, which tells your sebaceous glands to produce more oil. Oily skin is more prone to acne and other skin problems. Part of the problem is our lifestyle that forces us to have a deep disconnect with our bodies, including our skin. We neglect our skin and then cover up our flaws with make-up which leads to more skin issues like clogged pores, acne, rashes, and inflammation. It is imperative that we look after our skin by nourishing it with skin food both externally and internally based on our current mind-body profile or dosha. This is the foundation of Skinveda – a completely customized approach towards your skincare based on your lifestyle, your current state of mind and body balance. We incorporate adaptogens, like Ashwagandha and Tulsi, that reportedly promote homeostasis, for example by reducing cellular sensitivity and immune suppression. We target towards addressing stress related skin problems using a sustainable approach where less is more and products are multi-tasking for the multi-tasking women and men. It is cruelty-free, vegan and gluten-free.